Sunday, October 29, 2006

Don't try these on your web site

If your site relies on search engine traffic, then you should avoid certain design methods fro your web site. These methods are listed below:
Avoid using Dynamic URLs

URL that uses following symbols is considered as dynamic URL.

?, &, %, +,=, $, cgi-bin, .cgi

If a site uses dynamic URL, it is very hard (almost impossible) for that site to get listed in the search engines.

Avoid Using Frames

Basically, framed pages are multiple HTML pages. That is why, it is not possible to submit that page to search engine. Therefore, indexing is major problem.

Just like me search engines don’t like frames. Because, when it comes to indexing framed pages, they have great difficulties. In most cases, they don’t index the page. If your site relies on search engine traffic, then you must redesign your page without frames.

Use Flash Wisely

If your page is designed completely with Flash, then it will have very less chance to get indexed. Because search engines can’t read Flash content, therefore can’t index flash pages. Of course that doesn’t mean completely abandon Flash. You can integrate Flash to your content. But if you are using Flash element such as navigation buttons, then you must include html links (sitemap) in your pages for search engines to follow. Also, if you are not relying on search engine traffic, then you can carry on using it whichever way you like.

Thing twice about Image Maps

Same as Flash, image maps are also trouble for search engine spiders. Image maps are mostly used for navigation. If they are used within a page an HTML alternative should also be included in the page.

JavaScript Navigation is also bad

Same as image maps, site that uses JavaScript navigation must also include an HTML alternative within the page. Search engines also can’t read JavaScript and therefore the page that relies on it won’t get indexed.

Sunday, October 22, 2006

Get accepted by the directories

Directories are useful source for one way back links and also for free traffic. There are a lot of free directories available over the web for you to submit your web site. However, by submitting your site to these free directories does not guarantee your web site to get listed. Most of the good directories follow certain guidelines for accepting new sites.
So what could you do to get your site accepted by these free directories. Here are the few ground rules to follow:

1) Use top level domains. E.g. ( NOT OR

2) Short and brief title. Choose a title that describes your site in brief. Don't use words like best, cool, hottest, top, largest, your only source and other such terms. Also don't start your title with, The, A, An, or similar.

3) Use capitals in correct places. In your title only capitalize, first letter of the first word and all main words. Don't use capital letters for words and, the, or, for, etc.

4) Write brief and clear description. Usually descriptions that are too short and too long means rejection from directories. Use around 150 to 250 characters to write your description. The rules apply to your title also apply to your description.

5) Don't start your description with phrases like "this web site" or "this blog". The readers already know it is a web site or blog. Also, don't include the site title in your description.

6) Don't include price, special offers or any similar sort of information in your title or description. Also don't use marketing slogans.

7) Avoid using free email accounts such as AOL, yahoo, hotmail, and msn. People usually use these free emails for spam listings. So, many major directories will not accept you if you use free email accounts.

8) Finally, have content in your site. Just don't submit a site, where it has only affiliate links.

After following those rules, here are free directories for you to submit your site.

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Thursday, October 19, 2006

Things to avoid, when exchanging links

In my pervious post, I share my strategy for exchanging links. Also, mentioned that links that point to your site would help you gain better rankings in the search engines. With this in mind some may choose some alternative ways to exchange links with others. However, instead of gaining high positions in the search engines, these alternatives will only damage your current position within the search engines.

Here are few of things you should avoid:

Don’t exchange links with anyone

When you exchange links with others, only choose the ones that are related to topics and content within your site. Try to evaluate the site that you want to exchange link with. Be picky, and don’t rush. Analyse the site; try to understand, how serious is the other site owner with his/her site. Follow the steps that I mentioned in my previous post.

Avoid Link Farms and Link Exchange Sites

Link farms and link exchange networks allow you to exchange links constantly, for the purpose of getting high rankings in the search engines. However, these kinds of services will only damage your position, as most of the major search engines perceive this as Spam.

Don’t post just links to forums and groups

Having your site, as your signature in forums would help you to gain back links and traffic. But, some take this method to extreme and just post their links as a tread. However, you should know that, as well as loosing your membership with that forum, your site would also be reported for spamming.


Tuesday, October 17, 2006

Link Exchange Strategies

Link exchange is another source for free traffic. Also it helps a lot for Google Page Rank. There are a lot of site owners requesting to exchange links with one another. However, it is almost impossible to get a free link from a site that has high traffic and page rank. So I decided to follow different strategy to exchange links with others. In this post I will explain my strategy on exchanging links.

Identify Similar Sites

One of the first things I do is to identify similar sites to exchange links. You all probably know that exchanging links with similar sites or with site that has additional content to your web site help you more. Also I make sure, the site is not ranked by Google.

Study the Site

After identifying the sites, I start investigating (do some detective work). I read the content, and decide that if it worth exchanging links with.

Check the potentials of the site

After, reading the content and liked what I read, I start checking the potentials of that site. I try to find, if the site owner works as hard as me on his/her site. For this purpose, I use various tools to help me. First tool I use is Alexa for checking traffic rankings. This tool also helps me to find, which web sites link to the one that I want to exchange links with.

The second tool I use is a link popularity tool. With this tool I can find out, number of sites that links to the one that I want to exchange links.

The third thing I do is to check if the major search engines index the site. For this, all I need to do is type in the search engine, and this would give me the pages that are indexed.

Write a polite letter

After, I finish my homework and find that the site worth to exchange links, I write a polite letter to the site owner. You can find lots of templates to write link exchange request letters in google.

So that is it. Basically, instead of asking to sites that are already ranked high and also receive lots of traffic, ask the ones that are in the same position as your site is. If they accept, and all their hard work pays off, you will have a link in a site that has good page rank and good traffic. In my next post, I will explain, things to avoid when it comes to link exchange.

Good Luck.

Sunday, October 15, 2006

Things to avoid, when using keywords

Keywords are really important, when it comes to getting high positions in the search engines. In my previous post, I explained the effective use of keywords in your site. Also, I mentioned that the misuse of keywords could also get you banned from major search engines. This means search engines wouldn’t send their robots to index your pages, and also they drop your existing indexed pages from their list.

However, some may thing that by using keywords a lot in a website would help you to gain higher positions in the listings. With this in mind, they excessively use keywords or choose other techniques to trick search engine robots. Here are the few of these techniques that you should avoid:

Hiding keywords:

You can hide keywords in your content by changing the color of the keyword text to same color as the background. However, as robots can read the color codes they can understand that you are trying to hide keyword. By doing so, search engine will stop indexing your pages and drop your existing indexed pages from their list.

Using the keywords excessively in the content and the Meta tags:

In my previous post, I mention that the relevance of keyword Meta tag is not as important as before. By dumping too many keywords in the Meta tag, and by repeating the keywords every one or two sentences of your content, will only get you banned. Only include your few (2 or 3) main keywords.

Putting keywords in Meta tags that has no relation with the content:

This technique is used for a website to appear in a search result that has no information associated with the search term. Usually this technique is used together with hiding keywords. The owner of the site places keywords, which are usually popular search terms, in Meta tags. Then, uses these keyword in the content by hiding it.

You should always avoid above actions to gain higher positions. These actions will only get you banned and it will cost dearly. Only include them, where it adds a meaning to your content. In other words use your keywords wisely. Also, you should read this post on effective use of keywords in your website.

Friday, October 13, 2006

Wrapping Text Around Adsense

I know this is off topic and nothing to do with seo or website traffic. But lately I keep getting lots of emails asking me about how did I place adsense code in my posts. So I decided to write a quick post expleining wrapping the text around adsense. Before I start you need to know that I use original Blogger. So the settings might be different with Beta version.

First thing you need to change Enable float alignment to No from dropdown box. You can locate it at Blogger control panel, Settings > Formatting. The Enable float alignment is second from the bottom.

After that is done, go to your Template section. In the Template locate the code saying Begin .post. This is where your post starts. Just find the code that looks like this div class="post-body". It is the 8th line after begin post section.

Right after div tag, insert table and the adsense code inside that table. This is how the code should look like (I can't add full html code here, because Blogger doesn't allow me. Assume these signs <> around table, div, etc.):

div class="post-body" div
table align="right"
td align="left" Your AdSense Code/td


Sunday, October 08, 2006

How to use Keywords on your Website

I came across many questions about keywords in various forums and groups. The questions were about how to use the keywords in a web page? The answer to this is; strategic positioning. So how can you position your keywords strategically in your page? In this post, I will try to give you some tips that would help you.
Keywords allow search engine robots to understand, what your page is about. But, when you use keywords, you should be really careful. If you use too much, robots will think you try to spam your page by excessively using keywords. If you don't use them enough, then, it is very likely that your pages will not get many visitors from the search engines. Other thing you need to consider is, choosing the right keywords. If you decide to use popular keywords, you will have a lot of competition for the top positions in the search engines. Here you can read more about this (Bidding for the Right Keywords, Keyword Selection Tools).

The good use of keywords relies on, how well you distribute them on your page. Here are list of locations, where it is most ideal to place your keywords:

Title Tags: Title tag is one of the most important elements for search engines. Good optimized sites may not get good amount of traffic, which they deserve, from the search engines, because of bad titles. Always include 2 or 3 main keywords in the title tag. Use between 50 or 80 characters to write your titles.

Description Meta Tags: They summarise, what your page is about. You should include your main keywords within the description. Also don't forget to include the keywords that you used for the title.

Keyword Meta Tag: Some may argue that keyword tags are no longer relevant for search engine positioning. However, I see no harm by using 1 or 2 keywords in the meta tag. But don't inflate your keyword tags by adding tens of them. Only include one or two main ones.

Heading (h1,h2) tags: Always include keywords in your headings. But you should always remember that headings should make sense with the content below. If you provide content that does not make sense with the heading, robots will ignore the content as the humans.

Anchor Links: Robots love links, and they follow the links to travel within you website. So you should put keywords in your anchor links. As similar to headings, anchor links should make sense to page they direct the robots and humans.

Alt Text: One picture is equal to 1000 words. But that is not the case with search engine robots. Robots can't read images, therefore they won't understand what the image represents. You should make your images robot friendly, and always include alt text with them. You can also use your keywords within the alt text.

Footer: The footer of each page in a website should include one or two important keywords. For example your company name.

External Links: If you planning to link your pages from another website, always remember to include you main keywords in the link. If you linking by using images, always include alt text.

Your website should evolve around your keywords. The good use of keywords is not about quantity, it is about well distribution. Excessive use of keywords can perceived as spam by search engine robots. If that is the case, you are most likely to get banned by search engines. I will explain more in my next post about the wrong use of keywords.

Saturday, October 07, 2006


Free Directories
Getting Free Web Site Traffic
SEO Tools
Pay Per Click Advertisement
Pay Per Click Websites
Keyword Selection Tools
Bidding for Right Keywords
Increase Web Site Traffic Today
Returning Visitors
Search Engines or Directories
Promoting with RSS
RSS Sitemap Tool
Writting Articles
Social Bookmarking
AdWord Vouchers
Importance of Sitemaps
Sitemap for Bloggers

Sitemap for Bloggers

It has always been the question to implement a site map to a Blogger account. Blogger gives you limited control over modifying your code, if it is not hosted privately. So that makes it difficult to implement certain features for your blog. One of the most important feature that you might want to implement is sitemaps. As I discussed the importance of sitemaps in my previous post, it is a must have feature on any weblog and web site.

Sitemap is a word that attracts search engine robots to your various pages. It is basically a map that direct robots around your web site. So how can you implement one to your Blogger account? The answer is simple. As all your posts are converted to a web page on their own, all you need to do, is write a post that has link to all your postings URL (Here is an example). Name this post as sitemap. And place it somewhere in your blog. I suggest top position in your template (see the sitemap on the right, under profile). As this would also allows your visitors to see all your topics. Update your sitemap as you include new posts in your blog.

As you enter new posts

Thursday, October 05, 2006

Importance of the sitemaps

To be able to get traffic from search engines, the first thing you need is to get indexed by the search engines. However, indexing can take time depending on how well the web site is optimized. If you build your site search engine friendly, than indexing should not be problem.
One of the first thing you should consider, when it comes to indexing is, your web site's navigation. As humans, search engine robots use your navigational links to find your pages. If you use buttons, such as Flash, that can't be read by the robots, then the page, where that button leads will not be visible to the robots. Therefore it will be difficult to index that page.
Sitemaps can help a lot to make your pages visible to robots. You can create RSS sitemaps or HTML site maps for your website. HTML sitemaps provides link of networks. Each link in that network represents your web pages. When a search engine robot visits your site, they can follow this network to find each individual pages.
Always keep in mind that search engine robots can not read images. So if you are going to use images for your navigation (Flash also perceived as image to robots), always include a HTML sitemap in your web site. Site maps will help a lot for your web site to get indexed and listed by the search engines.
NOTE: If you have more questions about seo or any aspects of web technologies you can try these forums:

Tuesday, October 03, 2006

Here is another oppurtunity to get free visitors

I just found this blog on the web that offers free £10 AdWord traffic. To get your £10 traffic you need to sign up for a free trial offer and send your details with the email. It took around 4 hours to start receiving traffic. So if you want to try this offer here is the link:

Getting Free Traffic by Social Bookmarking

You can generate free web site traffic via social bookmarking. The concept of social book marking is similar to your browser favourites functionality. The only difference is that you can be able to share these bookmarks and identify them by tagging.

So how does social bookmarking helps?

Social bookmarking use tagging method that allows you to categorise your favourite links. Basically tagging is keyword that describes the resource. It is entirely up to you to share this information with others. If you share your bookmarks, people, who have similar interests, can view them.

How to use social bookmarking services?

There are a lot of free social bookmarking services available over the web (see the bottom of the post for the list). Most of them allow you to share your bookmarks with others that use the same service. People, can search bookmarks by using the tags. So if your bookmarks are made public, they can appear in the search results. Also your web site can display graphical elements that allow others to bookmark easily. The list of most visited or bookmarked pages appear in the first page of most of the bookmarking web sites. This would give your web site very good exposure.

Things to avoid in social bookmarking

Some site owners use tags that are not relevant with their bookmarks just because of the popularity of the tags. This is done to get more visitors. However, as people realise the site is not described correctly, they will leave your site and might even block your username.
List of Some Popular Bookmarking Web Sites