Monday, August 28, 2006

Web Site Promotion - Pay Per Click Ads Part 1

If you have some money to spend, there are various options for web site promotion that drew traffic to your site. Probably, one of the most popular way to promote your site is Pay Per Click (PPC) advertising. PPC allows you to choose keywords that you want your site to appear, when search is performed. When your ad is clicked, you pay for that click. Pay Per Click (PPC) programs allows you to set a price for each click. You can actually set up a daily budget to control the exposure of your ads. Basicaly, more money you spend, more exposure you get.